Indie authors, marketing and the art of trying whatever

When you’re in a centuries-old trade that has been completely turned on its head, there are no rules by which to be guided, nor to be bound. People have been writing and selling books for a super long time, but the indie author/POD/online marketing approach is brand spanking new. It’s an interesting challenge, because some of the tools you need have been around forever, but are entrenched in the old way of doing things, and others are simply so new, there’s just no way of knowing what the best ones are.

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Finding your thing

If you pay even the slightest bit of attention to myself or my husband online, you know we have a large, silly dog named Lois. We love Lois, who will be two years old one week from today, but Lois is…special. And being special sometimes makes Lois’ life a challenge.

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Advice for Not Myself: Never give advice. Tell stories.

For whatever reason, I recently started thinking about what advice I would give to myself a decade ago if given the chance. Then I realized that was a stupid waste of time. First, because it’s a cliched exercise that only breeds cliched nuggets of meme-abley meaningless wisdom. Second, because I absolutely cannot, ever, give 21-year-old Natalie advice. She doesn’t exist. Finally, once you’ve written a book about a series your worst young adult decisions, you’ve pretty much exorcised those demons anyway.

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