When I decided to self-publish my book, my first big, scary concern was how I would market it. How do people decide what to read? If you’re me, your mom casually mentions a new book that you absolutely must read two to three times a week. So then you always know what to read without ever really having to try. Unless I can talk my mom into spreading those phone calls out to include a few hundred thousand other people, I have some research to do.
Setting that completely daunting problem aside, I sat down to make a self-publishing budget. Before I even got to the wild guesstimating that would have been my marketing costs, I was up to a number that made my stomach drop. Self-publishing may have many perks, but being cheap is not one of them.
Natalie Burg 