Things are happening around here. Just like self-publishing is no small undertaking, so too is launching a Kickstarter campaign. Statistically, campaigns with videos do way better, as do those with cool rewards. So the last few weeks have been full of organizing, creating, photo shoots and video shooting, and more.
One rock, two stones: Financing and marketing via crowdfunding
When I decided to self-publish my book, my first big, scary concern was how I would market it. How do people decide what to read? If you’re me, your mom casually mentions a new book that you absolutely must read two to three times a week. So then you always know what to read without ever really having to try. Unless I can talk my mom into spreading those phone calls out to include a few hundred thousand other people, I have some research to do.
Setting that completely daunting problem aside, I sat down to make a self-publishing budget. Before I even got to the wild guesstimating that would have been my marketing costs, I was up to a number that made my stomach drop. Self-publishing may have many perks, but being cheap is not one of them.
Countdown to a Countdown: 31 days to self-publishing via Kickstarter
Tonight, we’ll all be counting down together at midnight (varying time zones not withstanding), but each of us undoubtedly will be counting down to something different. Last year I counted down to the year I would get married; the year before, to my first full year of self-employment. For some, it will be ushering in the […]
Natalie Burg 